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What does that sentence mean exactly? A video editor should do more than chose where to make cuts or what effects to use. A good editor will put herself in the mindsets of the director, the actors on the screen, and everyone in the audience. She will carry out the client’s vision, while determining the best way to tell the story of the people involved in the video to maximize the understanding and enjoyment of the viewers. This method is the same if it’s a fictional drama film, a blogger’s review of a new vegan restaurant, or a fashion designer’s latest video lookbook.

Rachel’s preferred editing style is one of minimalism and subtlety. When you see a video, you should be taking in the narrative, not marveling over what snappy transitions were just employed. Rachel aims to only use them in service of the story – does a particular fade indicate a passage of time, or is it merely being used because that’s what seems ‘romantic’? (That said, there are times when more dynamic actions are necessary. Everyone needs to get a little more rock n roll, sometimes.)

Earning her bachelor’s degree in 2006, Rachel acquired much of her technical skills from UCLA’s prestigious school of Theatre, Film, and Television. She has worked as the editor for wedding videographers, blogging projects, and independent music video directors. Primarily, she uses Final Cut Pro 7, Adobe Premiere Pro, and Adobe After Effects. She also occasionally utilizes Photoshop for still shot sweetening and Adobe Audition for audio edits. For more specific information, please check out Rachel’s resume. You can find the link to it over on the left.

Rachel lives in Los Angeles with her husband and their cat The Stig.