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Today, this video landed in my inbox from Ruche.

[youtube width=”584″ height=”329″][/youtube]
It was part of the newsletter heralding Ruche’s new Mommy & Me campaign for their baby clothes. While I am not a mommy and therefore uninterested in clothes for toddlers, I really liked the structure of the little film they put together. The photo album conceit makes the video seem a lot more personal and a lot less like, well, an advertisement.

If it were me editing it, I probably would have made it a bit shorter. I found my attention wandering after the first “half” where the music breaks around 1:25. Overall though, cute and sweet. Very much in keeping with their brand.