This is Not a Post About Switching To Adobe Premiere…(Except For When It Is)

by Rachel Alison on October 15, 2012

Someone recently joked on Twitter that they don’t need to read a blog post every time an editor switches to Adobe Premiere.

Or, for that matter, a Tweet about an article about an editor... Point taken, and I agree.

But then, right now is kind of an awkward time for editors. We don’t know if there’s going to be a new MacPro any time soon, and we have no idea what that will even be like if there is one planned. (“All peripherals will be Thunderbolt! No physical buttons; you must turn it on with the Power of Wishes! The ghost of Steve Jobs will come out of the monitor and eat your children if you dare try to to use iChat Theater Preview with a client! FACETIME FOREVA!!!1″) Apple isn’t exactly a champion of keeping it’s professional users in the loop on what’s coming up or what’s going to be dropped. Nothing new.

So I know I’m not the only one kind of having a crisis about what my weapon(s) of choice should be. This is not a blog entry about me undertaking The Change to Adobe Premiere. And I don’t know that I will ever fully change so much as just kick it around FCP and Premiere depending on the project, and roundtrip with AE when necessary. I feel foot-draggy partially because I’m most comfortable in Final Cut and because my unscientific poll of video editors I know who work both freelance and in post-houses used to lean towards Avid being the only “real” alternative to Final Cut. Premiere “feels” amateur. Lately though, it seems the winds are changing.

There’s this recent article in Studio Daily about SNL switching from FCP to Adobe Premiere. And given how tight the turnaround times are on a show like that, I feel like that’s a pretty damn strong endorsement. (Also the editor interviewed, Adam Epstein, apparently went to UCLA. Bruin alumni holla!)

“Everyone on the tech side of things at SNL has been really gung-ho about the change after seeing just what it is we’re able to do,” he says. “When they see we don’t have to deal with any external QuickTimes, save for those we use for the grading reference, it’s like, ‘Sold. That works.’”

Other big names are going with Premiere as well, like The AP, and apparently the BBC switched way back in 2010. And while knowing this makes me feel less, well, uneasy about bothering to put in the time getting used to Premiere, I don’t know if it really matters.

I think if we get down to the truth of it, a lot of freelance video editors like me will consider Adobe Premiere for the simple reason that we all ready have it. If AfterEffects is the engine of the car we bought, Premiere is like the nice, bright dome light that at first just seemed like no biggie until we got lost somewhere near Barstow on our way to Vegas. Yeah, the engine is what you need to get where you’re going, but damn if this light isn’t handy for reading a map at 3am. (For the sake of this analogy, it’s 1997 and we don’t have smartphones or GPS.)

To sum up – I’m feeling less embarrassed about investing time in getting used to Adobe Premiere, despite peer pressure not to because it has Layman’s Cooties. See, it wasn’t yet another blog post about an editor switching to a different NLE! It was…a blog post about me being too indecisive and just using everything whenever I feel like it. Totally different.

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